Meet Tiffany, Owner of Foundation Digital Strategies
Welcome! I’m so glad you’re here.
Simplifying digital strategies to help small businesses grow and thrive online.
As a previous business owner in the insurance industry, I found that my biggest struggle was not asking for help. I enjoyed being a business owner and grew my clientele through digital marketing, networking, and community involvement. However, I was wearing too many hats taking on tasks outside of my expertise while trying to do it all. As I collaborated with other local businesses, I found this was a common theme for several other business owners, too.
In 2022, I pivoted my career toward my passion for marketing. I saw the opportunity to help small businesses navigate the digital world more efficiently and effectively. With a deep understanding of the complexities business owners face, I now focus on creating targeted digital strategies that drive growth.
At Foundation Digital Strategies, I partner with small businesses to create tailored SEO and content strategies that elevate their online presence. By leveraging keyword research and conversion-focused content, I help businesses improve website traffic, boost brand awareness, and generate more leads. My goal is to empower business owners to succeed online without overwhelm - so they can thrive in a competitive digital market.
In my free time, I enjoy spending time with my family. Living in Colorado, we enjoy anything outdoors - golfing, paddleboarding, camping, skiing, and finding new adventures. To learn more about family travel and adventures, visit my blog - Destination Momhood.
I believe that collaboration stirs creativity. I enjoy collaborating with my clients and other entrepreneurs to promote new ideas and support one another. If a client wants additional marketing or website services that I can’t provide, I will refer them to someone who can.
Collaboration
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It is important for me to always do the right thing in my work. It is because of my clients that I can make this business sustainable, and I am grateful. In return, it is important for me to use integrity in the work I carry out for my clients.
Integrity
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I have always been passionate about work and using the skills I have been gifted with productively. I also have a passion for supporting small businesses and seeing them succeed.
Passion
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The business name for Foundation Digital Strategies was inspired by the biblical term “firm foundation.” Faith is a big part of my life, including my work. This business was prayerfully considered as a way to help small businesses grow online.
Faith
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My Values:
My mission is to come alongside the busy entrepreneur and help their website get found by their target audience. There are 8.5 Google searches per day - 46% of which are for searching for a business. My goal is to maximize each client’s website traffic with their target audience in mind.
My Mission:
Clear insights to help you navigate SEO, Google Ads, and digital strategies tailored to your business.
Your Digital Marketing Questions, Answered
SEO is a long-term strategy, while Google Ads are for quick lead generation and promotions. I recommend optimizing all website pages for SEO to gain organic search results. Depending on the marketing goals, many businesses prefer a combination of both.
SEO typically takes 3-6 months to see noticeable results, depending on your industry, competition, and the current state of your website.
Your budget depends on your industry, competition, and goals. Start with a manageable amount (ex., $500-$1,000/month) and adjust based on performance.
- Short-term Projects: Ideal for one-time needs like a website audit, ad campaign setup, or a content package.
- Monthly Retainer: Best for ongoing work like SEO optimization, campaign management, or consistent content creation. This ensures regular updates and strategy alignment.
I begin by understanding your goals, audience, competition, and unique selling points. Based on this, I create a customized strategy that includes keyword research, audience targeting, and creative messaging to maximize ROI.
Yes! I specialize in local SEO strategies like optimizing your Google Business Profile, creating location-specific content, and targeting relevant local keywords to help you reach nearby customers.
I use a mix of research tools, competitive analysis, and audience insights to identify keywords with high relevance, traffic potential, and manageable competition.
- Discovery Call: Understanding your goals and challenges.
- Proposal: A customized plan with timelines and deliverables.
- Onboarding: Setting up accounts, sharing access, and aligning on strategy.
- Execution: Launching campaigns or implementing SEO changes.
- Monitoring: Regular updates and optimization to maximize performance.
